Digital Textile Success Story — Main Chief Knitting
About Main Chief Knitting
Main Chief Knitting Co. Ltd. is a fabric company that has been well-established in Taiwan for more than 20 years. Main Chief Knitting’s products are mainly knitted fabrics supplied to garment clients in Malaysia, Thailand, Indonesia, Bangladesh, and Cambodia. The company is also an original equipment manufacturer for many European and American brands.
Main Chief Knitting has tens of thousands of different textiles. Each season, clients will want new and different textile fabrics, and the company’s salespersons need to slowly go through the different textile swatches one by one. Although the company uses Excel files to manage its inventory, the information is incomplete, making finding textile fabrics arduous and time-consuming.
Before the pandemic, the company’s sales team visited customers in person to show them samples or showcased its products at physical exhibitions. But the impact of the pandemic made it difficult for them to visit customers for the past three years, resulting in a decline in the number of orders and making it difficult for the company to expand its business.
Setting out textile samples in the small booths at trade shows makes it inconvenient for potential customers to browse the company’s products. Oftentimes, customers need to visit the company after the exhibition to find the textile fabrics they had their eyes on. The samples the customer is interested in can’t be delivered directly to the client at the exhibition.
How Frontier.cool Helped
Boosted the company’s fabric sales
After scanning a physical fabric sample with a standard office scanner, Frontier.cool’s AI can generate a digital swatch in less than five minutes. The information on the swatch is also recorded in the digital swatch file. At present, only new fabric products are immediately uploaded to the digital textile sheet. Previous products are currently still undergoing scanning and filing. Salespersons can now log in to TextileCloud™ and quickly find the fabrics that their customers need, providing quality products and services to customers more quickly.
According to Chong He Xiang, a salesperson at Main Chief Knitting, Frontier.cool’s TextileCloud™ platform is very intuitive and easy to use. Currently, TextileCloud™ is used by all Main Chief Knitting’s departments, from sales and development to production management, for various purposes such as product development, textile search, and customer service.
Image courtesy of Main Chief Knitting
With the Collection feature, the company can quickly pack up the fabric samples its customers are interested in and send them directly to the customer. Compared to sending images attached to an email, which has an attachment size limit, Collection allows the customer to view high-resolution images of the textile swatches along with the complete and relevant information. Physical data is also provided, which is essential information for fabric manufacturers and designers.
Helped to make an impression at trade shows with digital fabric swatches
The first time Main Chief Knitting tried showcasing both physical and digital fabric swatches at a trade show was in 2022, at the textile exhibition in Japan. Signages with a QR Code were placed at the booth so visitors could scan the QR Code, link to Main Chief Knitting’s digital material library, and browse more fabric products. At this year’s show in October, Main Chief Knitting will expand the application of its digital materials. The layout design for Main Chief Knitting’s exhibition display will showcase its finest products in the booth, giving the space a designed look and allowing customers to clearly view Main Chief Knitting’s products from a distance. When a customer sees a textile sample they are interested in; the salesperson can immediately show other similar items to the customer through TextileCloud™. Afterward, the digital fabrics can be packed into a Collection and sent to the customer, enhancing their impression of Main Chief Knitting’s products.